Tuesday, May 22, 2012

Lange ski boot marketing

Lange Girls

With the invention of the plastic ski boot in 1962, they easily exceeded the performance of then state-of-the-art leather ski boots. In 1970, the first Lange Girl poster appeared with the moniker “Soft Inside.” The poster would be the beginning of a seemingly endless line of sexy women wearing pretty much nothing but Lange ski boots. Lange made ski boots sexy in a way that no one else could.
Girls wonder; "how do I become a Lange girl?"
   In fact it is pretty easy:
  • You must be eighteen (18) years old, legal residents of the United States at the time of entry and have Internet access. 
  •  Entries will be accepted beginning December 1st, 2010 and ending on January 14, 2011 at 5:00 p.m. MT 
  •  Entries must include a valid e-mail address for the entrant
  •  Photos must meet the photo format guidelines in order to be uploaded

Here are some of the best of the past. I love ski boots....








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